Everyone knows that yard signs are perfect for your marketing campaign. They are affordable and highly effective for getting the word out all over town. Even though the cost and effectiveness are important factors, so is the design of your yard sign. Designing yard signs may seem like a simple task, and honestly, it can be if you know what you are doing. However, not everyone understands the importance of designing yard signs and all the little details that need to be put into them. The following are some design tips that will help you get the most out of your yard signs.
Yard Sign Design Tips
Less is More
It is important to remember that your goal is to express the most important part of your campaign message to possible customers and produce leads. All you need is a logo or description of your service and a website or phone number. Adding small text will be too hard to read so only include what is necessary. You want your readers to remember the most important information quickly.
Using call to action words will get the reader’s attention quickly. These words will help you keep your message simple and direct. When a customer contacts you or your website, that is the ideal time to inform them and go into more details about the services or products you offer.
Color is Significant
When you pick contrasting or complimentary colors, such as black and white or dark purple and yellow, you are letting your information stand out and be seen, as well as be legible. Try using a light color as your background and a dark color for your font, or vice versa. Doing so will help isolate your information from the body of the sign. As a result, your design will be much more eye-catching.
Fonts for the Win
Sans Serif fonts such as Arial, Futura, and Impact will increase the readability of your yard sign. Other fonts like fancy script and serif will only make your sign hard to read and decrease how effective your sign will be. A simple, bold font will help make your message loud and clear.
Do not put too much on your yard sign. Allow 30-40% of your design area to have open space. This lets your message be easier to read for your potential customers. When you overcrowd your design area, you make it very hard to read. As a result, your sign will have less impact. Just keep in mind that your yard sign’s main objective is to inform your readers.
Lead the Way
If you are trying to lead your potential customers to your place of business, then think about adding an arrow to your sign. This will guide customers right to your shop, open house, or restaurant. Keep in mind that if you add an arrow, where you place your sign is even more crucial.
The design of your yard sign is more important than you could ever imagine. You do not want to confuse your potential customers or make it hard to understand what your products or services are. You want them to know right away what you are offering, and you can do that by following the tips listed above. If you are still unsure on how to design an effective yard sign, contact Bulk Yard Signs. The professionals there will help guide you and make sure your yard sign will help generate leads and be successful in bringing in more customers.